About the project
APL-Aberdeen, a trusted locksmith and property maintenance provider in Aberdeen, needed a modern website that better reflected their professionalism and wide range of services. Their previous online presence lacked the structure, performance, and visual appeal required to compete in a digital-first market.
The goal of this project was to redesign their website from the ground up—improving usability, strengthening brand credibility, and creating a scalable foundation for long-term online growth. By enhancing navigation, implementing SEO strategies, and integrating analytics tools, the new site supports both customer engagement and measurable business performance.
Role
Design • Dev • Support
Platform
WP Elementor
Focus
Visual update
Modern Responsive Redesign
A clean and professional interface aligned with APL-Aberdeen’s brand identity.
Streamlined User Navigation
A simplified structure allowing visitors to quickly find key services and information.
High-Quality Service Pages
Dedicated, detailed pages showcasing locksmith and property maintenance solutions.
SEO-Driven Content Framework
Optimized metadata, page structure, and keywords to increase visibility in search results.
Conversion-Focused CTAs
Strategically placed calls-to-action that improved quote requests and service bookings.
Analytics & Performance Tracking
Full Google Analytics integration for continuous insight into user behaviour and growth.
Conclusion
The website redevelopment for APL-Aberdeen successfully elevated their digital presence, making it more modern, functional, and aligned with customer expectations. With improved navigation, stronger content structure, and enhanced SEO, the new site has contributed to higher engagement, better search performance, and more inbound enquiries.
This project highlights the impact a thoughtful redesign can have on a service-based business, providing APL-Aberdeen with a reliable and scalable online platform that supports ongoing growth and customer trust.
In their words
“Reliable, clear communication and solid results. Our new site finally feels like it fits who we are.”
Jurijs L.
Director of APL-Aberdeen LTD.
